Privacy policy

BURNT GROUP UK LTD takes your privacy seriously. That is why we will only use your personal information to provide you with the products and services you have requested, as well as to administer your account. We will not sell or share your information with third-parties you grant us explicit permission to do so, and we will never use your personal data for any reason other than the reasons described within this policy. 

About our privacy policy 

Our privacy policy outlines your relationship with our company and explains in detail how we use the information that you provide us with. 

About BURNT GROUP UK LTD 

BURNT STUDIOS is the trading name of BURNT GROUP UK LTD, which is registered in England and registered with the UK’s Information Commissioner’s Office under the Data Protection Act 2018. Our data controller is Jacques Dalziel, and we encourage you to get in touch with any questions you may have about BURNT GROUP UK LTD. 

You can reach us by: 

• Post: Burnt Group UK Ltd,71-75 SHELTON STREET, COVENT GARDEN, LONDON WC2H 9JQ, United Kingdom 
• Telephone: +44 7 418355367 
• Email: support@burnt.co

Changing your preferences 

If you’d like to change your web, contact or marketing preferences, you can do so at any time. Simply contact us at support@burnt.co to request the necessary amendments. 

How we do business 

BURNT GROUP UK LTD is committed to upholding and maintaining your personal rights. We operate our business in-line with the European Union’s General Data Protection Regulation and observe your rights to change or withdraw your opt-in options at any time. As part of our ongoing commitment to uphold your rights, BURNT GROUP UK LTD will also extend advice on how you can issue formal complaints to relevant authorities, such as the Information Commissioner’s Office. 

Sensitive data 

BURNT GROUP UK LTD does not collect any sensitive data about you. Sensitive data refers to (but is not limited to) information about your race or ethnic background, religious or political affiliations, trade union affiliations, sexual orientation, criminal background or health background. 

Who our privacy policy applies to 

This privacy policy has been developed to inform users of BURNT GROUP UK LTD how we use their data. BURNT GROUP UK LTD is an online retailer of Activewear and Active Jewellery, and we need to process the data of individuals to offer our products and/or services. Bearing that in mind, our privacy policy applies to any and all individuals registered with us as a user, customer, administrator or in any other capacity. 

 What information this policy applies to 

There is a lawful basis for processing your data, and this section of our privacy policy outlines how this applies to the personal information you provide us with or allow us to collect. 

The information this policy applies to includes information that you: 

• Provide as part of any registration process  
• Provide as part of any campaign creation activity 
• Provide in the form of numerical data, metadata or communications 
• Give us as part of our ongoing relationship 

 This policy also applies to information that we: 

• Collect relating to how you interact with our website 
• Must process to complete purchases and other transactions 

Consent 

Please note that when you submit personal data on our website, you are giving BURNT GROUP UK LTD your explicit consent that we can use that data in line with our privacy policy.  

Opting-out  

After giving BURNT GROUP UK LTD your consent, you are free to amend your consent or withdraw your consent at any time. You have the right to object to the processing of your data. To opt-out, change your preferences or revoke your consent, simply contact us by emailing support@burnt.co.

Data processing and storage 

BURNT GROUP UK LTD collects and stores data in the UK. We will store your data for a period of 5 years after your last recorded login attempt unless otherwise noted and explicitly stated. 

BURNT GROUP UK LTD stores data relating to transactions, payments and orders for a period of up to seven years. This period may be extended under certain circumstances as part of our ongoing commitment to comply with UK and international law. 

We use carefully selected and recognised third-parties to help us take payments, provide commerce services and manage company accounts. Some of these third-parties may operate outside the European Union. 

BURNT GROUP UK LTD may process your data based on more than one legal ground. 

Circumstances under which we may be required to process your data under more than one legal ground may include: 

Marketing and communications 

BURNT GROUP UK LTD may send you marketing communications if you have given us your contact details and opted-in to marketing communications. 

You can opt-out of these marketing communications and manage your preferences at any time. 

Our company obligations 

As a data controller, BURNT GROUP UK LTD is legally responsible for the data you provide us with. In honouring that responsibility, we pledge to uphold our commitments under GDPR and the Data Protection Act 2018. 

We will only ever use your data: 

• In ways that are both fair and legal 
• As described within this policy 
• In ways that are necessary for the purposes described  

In addition, BURNT GROUP UK LTD processes the personal data you submit to us or we collect as a data processor. As part of this role, BURNT GROUP UK LTD takes all necessary precautions to secure the personal data we collect, process and store.  

We may occasionally use the data you provide us with for marketing, relationship management or account management activities. These activities are designed to ensure you have adequate information about other products and/or services we offer, that we have reason to believe you may be interested in. You have the right to opt-out of these activities at any time.  

Third-Parties  

BURNT GROUP UK LTD never shares your personal data with third-parties unless those parties have been explicitly mentioned within our privacy statement. 

Our security 

As part of our ongoing commitment to GDPR, BURNT GROUP UK LTD will report any security breaches or attempted breaches to the relevant authorities within 24 hours. We will subsequently contact all those affected by the breach within 72 hours of its occurrence.  

Legitimate interests 

As part of the Data Protection Act 2018, BURNT GROUP UK LTD observes the right to share selected information with third-parties that use data for non-marketing purposes. This could include (but is not limited to) organisations that provide credit assessments, identification services and fraud prevention activities. 

Transfer of Data

Your information, including Personal Data, may be transferred to and maintained on computers located outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside South Africa and choose to provide information to us, please be aware that we transfer the data, including Personal Data, to South Africa for processing.

By consenting to this Privacy Policy and submitting your information, you agree to this transfer.

BURNT GROUP UK LTD will take all reasonably necessary steps to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will occur to an organisation or a country unless adequate controls are in place, including measures to secure your data and other personal information.

Additionally, your personal information may be shared with BURNT GROUP UK LTD giveaway partners, including One&Only Cape Town, Aquila Safaris, and Inverdoorn Private Game Reserve, for the purpose of facilitating and managing giveaways. These partners are obligated to protect your information and use it only for the intended purposes.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain data protection rights covered by GDPR.

BURNT GROUP UK LTD aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you, or if you want it to be removed from our systems, please email us at support@burnt.co.

In certain circumstances, you have the following data protection rights:

1. The right to access, update, or delete the information we have on you;
2. The right of rectification. You have the right to have your information rectified if it is inaccurate or incomplete;
3. The right to object. You have the right to object to our processing of your Personal Data;
4. The right of restriction. You have the right to request that we restrict the processing of your personal information;
5. The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable, and commonly used format;
6. The right to withdraw consent. You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests. Additionally, please be aware that we may not be able to provide our services without some necessary data.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Contact us 

BURNT GROUP UK LTD is committed to upholding your rights. If you have any questions, comments or concerns about this privacy policy or wish to exercise your rights in relation to your personal data, please contact support@burnt.co.

We will process any request within 20 days. Subject Access Requests are normally performed free of charge, but we may need to charge individuals for excessive or unreasonable data requests.